Michael Hoexter, Ph.D. is a green energy policy and marketing consultant based in California. Michael has helped solar technology companies plan and refine their US and worldwide marketing strategies and also helps market Passive House windows and exterior shading, pushing the performance envelope in the American building supply market. He also participates in California's energy efficiency and renewable energy political process as an advocate for higher standards, a more rational incentive structure, and more rapid deployment. Michael writes about big picture issues in energy and climate policy at his Greenthoughts blog where his focus has been lately on economic, political and cultural constraints in the transition to a green energy economy.