Peugeot has announced a new brand signature to accompany its transition towards electrification and will unveil a refashioned Lion emblem on a new model at the 2019 Geneva Motor Show.
The brand signature, ‘Motion & e-Motion’ has been adapted from the familiar ‘Motion & Emotion’ signature introduced in 2010. The wording marks the beginning of Peugeot’s plan to provide a fully electrified range by 2023, as set out by Managing Director David Peel at the 2019 National Dealer Conference.
The new brand signature will be displayed alongside a revamped electrified version of the Peugeot Lion emblem at the 2019 Geneva Motor Show, symbolising the electrification of the brand with green and blue dichroic light effects and reflections on its sculpted surfaces. The 2019 Peugeot Lion will have a green and blue sheen and will be used as a central style cue on a new model, symbolising the company’s move towards electrification.
“The ‘Motion & e-Motion’ signature we are rolling out really encapsulates our vision for what we want the brand to stand for” said David Peel, Managing Director of Peugeot UK. “Adapting the signature we have been using for almost a decade demonstrates how we are a brand that is sticking to principle qualities Peugeot is known for, while evolving to fit with an electric future. We have already seen some great progress on our road towards electrification with the likes of the e-Legend concept car and the year ahead promises to be even more exciting as we stick to our ‘Motion & e-Motion’ mantra”.
The new brand signature will be used for all the brand’s work during and following the 2019 Geneva International Motor Show.