The company has a proven offshore wind platform, powering some of the world’s most complex offshore projects and is now bringing its simulation-first approach to the onshore wind market, supporting operators and service providers to design, build and operate more cost-efficient and low-risk projects.
Having moved beyond the onshore wind sector’s initial ‘gold rush’ era of rapid expansion, developers are now facing a complex combination of rising turbine and financing costs, tighter margins and critical skill shortages.
Regulatory, environmental, and community-specific requirements also vary widely by region, often leading to fragmented planning and inefficient execution. At the same time, intermittent generation, curtailment risk, and grid access limitations are creating an added layer of uncertainty that conventional planning tools struggle to handle.
Disconnected workflows between development, engineering, logistics, and operations teams further compound delays and cost overruns. This means that even a 1–2 percent improvement in project efficiency can be decisive. Shoreline is attempting to address these challenges by bringing greater precision, visibility and collaboration to every phase of the project lifecycle.
“We’re bringing the full power of Shoreline’s simulation and resource management capabilities to the onshore wind market to support onshore’s evolution” said Ole-Erik Endrerud, Founder and Chief Product Officer (CPO) at Shoreline Wind. “In today’s low-margin environment, the sector can no longer rely on speed alone – it must build smarter, plan better, and operate with more efficiency and precision.”
Shoreline’s platform is powered by its proprietary Artificial Intelligence software, Shoresim AI, capable of delivering detailed and adaptive work orders, real-time operational insights, sensitivity analyses, optimisations, and forecasts.
It also optimises project-specific constraints such as crew and resource availability, modal logistics, and environmental permits, generating substantial efficiencies and reductions in operational expenditure (OPEX). Multi-scenario evaluation tools provide transparency for decision-makers under regulatory and investor scrutiny. Portfolio-level resource planning ensures optimal utilisation of teams and equipment across multiple concurrent projects.
Shoreline’s onshore technology is already being used by Japanese developer RENOVA. In Japan, Shoreline’s simulations helped mitigate tidal and transport challenges, while in the Philippines, it streamlined logistics for a remote and complex site - unlocking efficiencies well before ground was broken.
These capabilities have arrived at a critical time, when changes to policy environments, such as the US Inflation Reduction Act, repowering initiatives in Germany and central Europe and rapid buildout in Latin America are underpinning the expansion of the onshore wind market, albeit adding far greater risk.
“Digital tools that integrate development, construction, and operations are no longer optional in the onshore market” added Mr Endrerud. “They are essential to navigating a market shifting from a boom period to one of disciplined, resilient, and efficient performance. By simulating and optimising each phase of development, from turbine delivery logistics to repowering upgrades, we’re excited to start helping onshore developers and operators safeguard budgets and respond dynamically to complex changes in the market.”
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