electric/hybrid

New website launched to drive breakthrough EV growth in the UK

DrivingElectric.com, a new advice and information website has been launched in the UK to help dealers and car makers achieve breakthrough growth in the EV sector.
New website launched to drive breakthrough EV growth in the UK
Courtesy of Dennis Publishing

The new website, DrivingElectric.com, aims to unlock consumer confidence in EVs and hybrids by providing independent advice and authoritative information on EVs in one place. The website has been created by the UK’s biggest automotive publisher, Dennis Automotive. It will also showcase the latest products from the biggest brand names supporting, building or selling electric and hybrid vehicles in the UK.

Dennis is aiming to inspire consumer confidence and support a segment that’s still held back by confusion and widespread misunderstanding.

“We believe the electric vehicle market in the UK is on the cusp of a breakthrough, if only consumers can easily find the right information to help their car-purchase decision making” said Steve Fowler, Editor-in-chief of DrivingElectric.com. “Motorists have so far been bombarded with a confusing mix of negative stories or enthusiastic noise and hype when they really need clear, impartial, understandable information to help them make sensible choices. DrivingElectric.com is designed to provide a single source for that.”

The team behind DrivingElectric.com already serves an audience of six million in-market car buyers a year via its portfolio of market-leading automotive titles, such as Auto Express, Carbuyer and evo. The Dennis business has also pioneered selling cars - not just leads - directly to consumers online, through its high-growth online motor retail channel BuyaCar.co.uk.

Recent research by Dennis Automotive revealed a major appetite for ‘straight answers’ to a wide range of questions from consumers who said that existing information around electric vehicles was either too specialist or often biased towards the high end of the market.

“Consumers are often confused or alienated by typical media coverage of electric vehicles” added Fowler. “That’s because it is so often focused on negative news stories and comment, while promotional coverage tends to rely largely on aspirational but impractical options such as high end Tesla-type products. It means a majority of ordinary people are under-served with information about a market they are curious about, but also intimidated by. Our research also revealed that many are afraid to ask what they fear might be silly questions or they simply find it difficult to find answers to even the most obvious issues, such as how much it costs to run an electric car or what it will be worth when they come to sell it later. There was also clearly lots of untapped consumer excitement about electric vehicles – we’re confident that DrivingElectric.com will convert many people from cautiously interested into confident adopters. This is a market poised for a breakthrough and we aim to help the industry achieve that.”

DrivingElectric.com will offer reviews, advice and news in plain English, focusing on facts, while avoiding jargon. Where personal circumstances point away from electric as the right choice, advice will be provided on the best alternatives.

Social media content across YouTube, Twitter and Facebook, plus an outreach email address, will also provide a direct link with the DrivingElectric.com team for readers and viewers who have additional queries.

Industry names welcoming the new site include Volkswagen, who will advertise to showcase existing product, such as the e-Golf, and use the DrivingElectric.com platform as a major plank in the launch of its forthcoming ID electric vehicle brand.

For additional information:

DrivingElectric.com

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