Motorpoint is a UK retailer of nearly new and used cars, with over 6,000 vehicles in stock at any time with more than 65,000 per year in preparation. It is currently expanding its EV operations and its new partnership follows a successful trial of Generational’s technology, which has already delivered remarkable results for Motorpoint.
Data from Generational’s rollout shows that battery-electric vehicles tested with its technology sold 4 days faster than untested BEVs – underscoring the growing importance of verified battery health data in driving buyer confidence and market demand.
Across more than 1,500 used BEVs and plug-in hybrid electric vehicles tested nationwide, Motorpoint’s stock returned an average state of battery health of 96.6 percent. Notably, 97percent of Motorpoint’s EV stock achieved a SoH above 90 percent, while 36 percent scored over 99 percent.
Going forward, Motorpoint intends to only retail EVs with a battery health rating of ‘very good’ or higher. Providing transparent, data-backed assurances for motorists looking to make the move to electric is a core pillar of the company’s retail strategy.
“Battery health is fast becoming the new mileage in the EV era. Buyers want clarity and confidence, and our technology enables industry-leading retailers like Motorpoint to deliver that in minutes” said Oliver Phillpott, CEO of Generational. “The results speak for themselves; vehicles with verified battery health data are selling much faster on average. It’s proof that transparency empowers customers and drives stronger business performance, so we’re thrilled to see Motorpoint leading the way in making battery health data standard across the UK’s used EV market.”
Adopting Generational’s solution is a straightforward process that requires minimal staff training and can be completed in minutes by connecting a compact device to the vehicle’s OBD port. It securely analyses the vehicle’s data to determine its battery’s state of health, benchmarked against manufacturer standards and Generational’s comprehensive EV battery database.
“With more motorists making the move to electric, we wanted to give car buyers the reassurance they’re looking for when opting for a battery-powered vehicle” added Curtis Ainsworth, Head of Preparation at Motorpoint. “Generational’s testing solution offers accurate, transparent and data-driven battery health information that’s easy for customers to understand – which ultimately helps them buy with confidence.”
The results are displayed in an intuitive, customer-facing certificate – giving clear, verified information on the condition and expected performance of each vehicle’s battery.
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