Ford will launch its Mustang-inspired, all-electric SUV in 2020, as part of a comprehensive line-up of electrified models. A recent Ford-commissioned survey revealed that most people aspire to own an electrified vehicle one day, with almost half (45 per cent) claiming not stopping for fuel is a key benefit of owning one.
However, 40 per cent of people claim to have little or no knowledge of electric vehicles, which means they’re unlikely to make the switch from pump to plug any time soon. The new feature on the Ford All-Electric website will enable potential EV drivers to see how far they could drive with the new SUV. It is part of an on-going initiative by Ford to help educate consumers about mild-hybrid, hybrid, plug-in hybrid and all-electric vehicles; debunking some myths and helping them find the option that best suits their lifestyles and needs.
The key findings of the Ford survey were:
Nearly 9 in 10 (84 per cent) of hybrid and electric vehicle owners or intenders agree that electric vehicles are fun to drive
3 in 4 people aspire to own an electric vehicle one day, including 92 per cent of Chinese people, 73 per cent of Europeans and 53 per cent of Americans
Nearly 3 in 4 (73 per cent) of owners or intenders of hybrid and electric vehicles agree that electric vehicles are easy to own
Nearly 9 in 10 (87 per cent) people think they need a special plug to charge an electric vehicle
Lack of charging stations (49 per cent), short battery life (43 per cent) and a need to charge frequently (38 per cent) are the main concerns about owning an electric vehicle
“While our customers understand some of the benefits of electrified vehicles, we believe that there is a perception gap” said Darren Palmer, Team Edison global product development director, Ford. “The capability of all-electric vehicles has changed significantly recently, hence the need for education to help them in making the switch. We’re in a period of massive change which is exciting but could be daunting for some people. By offering a range of electrified vehicles – from mild hybrids to fully electric – and busting some commonly held myths, we want to help their journey as we bring our portfolio of all-electric vehicles to market.”
Ford intend launching a range of electrified models, which include:
All-new Kuga Plug-In Hybrid with a pure-electric driving range of 50 km (31 miles)
All-new Kuga EcoBlue Hybrid and Kuga Hybrid
Fiesta EcoBoost Hybrid and Focus EcoBoost Hybrid featuring sophisticated mild-hybrid technology
All-new Puma EcoBoost Hybrid
Tourneo Custom and Transit Custom Plug-In Hybrid
EcoBlue Hybrid versions of Tourneo Custom people-mover and Transit and Transit Custom vans
All-electric Transit
Mustang-inspired, all-electric SUV
Ford Mondeo Hybrid and Mondeo Hybrid wagon
Ford will also use Volkswagen’s electric vehicle architecture and Modular Electric Toolkit (MEB) to design and build at least one high-volume fully electric vehicle in Europe for European customers starting in 2023.
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