Mr Lundgren’s team, interviewed by REM earlier this month, successfully drove the electric vehicle, called ‘The Phoenix’, for more than 1600 kilometres at the Auto Club Speedway of California in Fontana over a two day consecutive run. The Guinness Book of World Records flew in adjudicator Michael Empric to personally verify ITAP's world record. This breaks the previous record of 1298 km made in Japan in 2013.
The record breaking EV called The Phoenix was created by ITAP leader Eric Lundgren, and is made from 90 percent recycled parts in an effort to promote electronic waste recycling. It cost less than $14,000 to build.
The purpose of The Phoenix is to showcase the process of Hybrid Recycling, developed by Mr Lundren into a national recycling movement by individuals and businesses, and demonstrate to the world the amazing possibilities and potential derived from electronic waste recycling. With a client roster of Fortune 500 companies including Nintendo, Motorola, Panasonic, Dell, Best Buy and more, Lundgren promotes that re-use is the purest form of recycling, and to put this into action he created America's leading hybrid recycling plant called ITAP.
Electronic Waste is the fastest growing waste stream in the United States, yet the country lacks a real solution to efficiently process this waste system. After witnessing first-hand how e-Waste is polluting the earth in his global travels, Lundgren created a real solution for the e-Waste epidemic. Through efficiency and innovation, his company ITAP identifies all generic parts and components of value and preserve is discarded e-Waste, rather than just destroy them. They then extract and re-integrate into new applications.
This Hybrid Recycling process decreases the demand for raw material production, conserving natural resources and reducing the carbon footprint.
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