Dubai’s strategic location between Europe and Asia, excellent connectivity, business-friendly environment and easy access to global project financing, were all critical factors in the decision, the company said in a written statement.
A world-leader in smart grid products, including street lighting controls and smart meter installations, Rubenius has had a presence in Dubai for more than five years. According to the company, operating out of Dubai will enable it to increase operational efficiencies and easily reach strategic markets.
“Dubai’s business friendly environment and incentives, such as full exemption from income and corporate taxes, high-tech facilities and infrastructure and the dynamic real estate sector offering family-oriented conveniences were also major factors that influenced our decision,” said Rubenius Chairman Claus Rubenius.
“Rubenius’ bet in the UAE and Dubai has already paid well and the company expects that its location will be one of the strategic factors for its success,” he continued. “With the alternative and renewable energy movement gaining momentum in the country it is possible that after oil, green energy and clean water may be the next big exports of the UAE to the world. Rubenius is pleased to be part of this movement.”
His Excellency Fahd Al Gergawi, CEO of the Dubai Foreign Investment Office, applauded the Rubenius’ decision, noting that energy-efficient and clean technologies are now a priority in many of the world’s developed nations.
“Dubai and the UAE are leading the region in embracing and advocating smart energy choices,” Al Gergawi said. “Rubenius choosing Dubai as the ideal platform to develop and export its capabilities means Dubai is acquiring new competencies and the capacity to bring strategic investments to other countries, while itself being a preferred investment destination.”
Next up for Rubenius is setting up a $4 billion, 1 GW energy storage system, called Energy Warehouse Number 1, in México, followed by the installation of similar systems in Brazil, Russia, China, India, and South Africa.
“Rubenius establishing their headquarters in Dubai is an outstanding success for our joint efforts with Dubai FDI to promote bilateral trade and investment,” said Jose Neif Jury Fabre, Middle East Business and Economic Affairs Minister at ProMexico, the trade and investment promotion agency of the government of Mexico.
“We are confident Rubenius and its growth plans will continue to create strong grounds for increased engagement between Dubai and Mexico as we move forward,” he said.
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