According to Derek McIntosh, Maine Standard’s vice president of sales and marketing, the event is designed to showcase the international lobster company’s commitment to sustainability—and the strategic partnerships that make that effort possible.
“A few years ago, [Luke’s Lobster co-founder] Ben Conniff reached out to us about creating a cooking oil recycling program for their Tenants Harbor restaurant,” McIntosh says. “We’ve been working with them ever since. So, we see this as an extension of that relationship, and a tremendous opportunity to introduce our products and services to a whole new market.”
While the company remains a leader in cooking oil conversion—where spent oil from restaurants and food manufacturing facilities is converted into biodiesel for use in diesel engines, furnaces and other energy applications—the event gives Maine Standard a chance to showcase its latest offering: a line of green cleaning products, along with a glimpse into its new branding—courtesy of Trueline, another Portland-based company.
Created as a green alternative to synthetic chemicals and other oil-based products, Maine Standard’s Wicked Strong and Solvitall lines use converted cooking oil to create industrial-strength cleaners—without the harsh chemicals.
“We’ve always tried to use our business as a platform to promote great Maine businesses and the causes that are important to us, such as supporting coastal communities,” says Margot De Boer, partnerships director for Luke’s Lobster. “We’re proud to work with Maine Standard Biofuels to raise more awareness about the things that business and individuals can do to preserve our natural resources and the health of our oceans.”