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Avid Technology calls on heavy duty vehicle manufacturers to help meet EC carbon reduction legislation

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UK automotive clean-tech firm Avid Technology has called on heavy duty vehicle manufacturers to utilise its expertise in meeting the recent European Commission legislation for mandatory reductions in CO2 emissions, which it sees as an opportunity for the clean vehicle sector.
Avid Technology calls on heavy duty vehicle manufacturers to help meet EC carbon reduction legislation
Courtesy of Avid Technology

The European Commission legislation for mandatory reductions in carbon dioxide emissions requires businesses manufacturing heavy trucks to deliver the two-step reductions of 15 percent by 2025 and 30 percent by 2030. Lighter 7.5 ton trucks, coaches and buses will be included in the legislation from 2022.

The legislation is designed to tackle CO2 emissions from heavy-duty vehicles and is seen as key to tackling climate change, because heavy duty vehicles cover huge distances each year, consuming substantial amounts of fuel and the corresponding CO2 emissions are very high. The new legislation is likely to increase the base cost of these vehicles because new technology will be required to improve efficiency, however these costs will be offset by improved fuel consumption for the fleet operator.

However, it will also create enhanced incentives for fully electrified vehicles. If manufacturers fail to meet the targets they will face stiff fines from the EU. The new legislation is a huge incentive and ensures a level playing field for all manufacturers, which should encourage investment and innovation in a very cost sensitive market.

“The new CO2 emissions mandate is good news for us and everyone who lives in the European Union” said Ryan Maughan, managing director of Avid Technology. “Reducing CO2 emissions and fuel consumption for heavy-duty vehicles is a very positive step in fighting climate change and follows overall global trends. It presents a great opportunity for Avid through our expertise in designing, developing and bringing to the market technology that delivers powertrain electrification. We can help manufacturers hit the 15 percent and 30 percent targets with our electrified components and systems. We live in a world where pollution, climate change and energy consumption are continuing to be hot topics, not only costing businesses and consumers but also putting the planet at risk.

Avid specialises in the design, validation and manufacture of electrified powertrain components and systems for heavy-duty, high-performance electric and hybrid vehicles. The company has been advocating vehicle electrification to improve air quality and reduce climate change since 2005. Its reputation as one of the most advanced and skilled businesses in the electric vehicle sector led to the company being selected to work on a £20 million government-funded clean-tech environmental project in 2017. The project is aimed specifically at increasing the number of hybrid vans and lorries on UK roads in order to reduce damaging vehicle emissions and improve air quality. The company counts most major truck original equipment manufacturers (OEMs) in the EU as its customers.

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Avid Technology

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