PSA aims to develop an electric offering covering its entire range by 2025, with implementation starting in 2019.
The new BU will have a global scope and will be responsible for defining and deploying the Group’s electric vehicle strategy and rolling out the related products and services.
Groupe PSA aims to offer a differentiated customer experience that creates value and fosters ties with the Group, its five car brands, Peugeot, Citroën, DS and Opel/Vauxhall, and its Free2move mobility brand.
Alexandre Guignard has been appointed Senior Vice President of the BU and will lead initiatives to “help meet the Group’s CO2 targets, in compliance with the 2020 and subsequent European standards for CO2 emissions.”
Linda Jackson, Chief Executive Officer of Citroën, said, “The challenge for this Business Unit…will be to provide the best vehicles at the best time to satisfy our customers and thereby ensure the best economic conditions for launching Groupe PSA’s electric vehicles into the market.”
PSA Group owns Peugeot, Citroën, DS and Opel/Vauxhall, as well as its Free2move mobility brand.