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BASF launches year-long, global tour to boost co-creation

Chemical giant BASF launched a year-long, global event this morning aimed at connecting people and ideas to address challenges in smart energy, food, water and urban living in an ever-changing world.
BASF launches year-long, global tour to boost co-creation

The initiative, called the Creator Space™ tour, opened in Mumbai, India, where over the next eight days participants will focus on the issue of water sustainability. The tour is slated to visit five other locations over the course of the year.

Following its sessions at Chhatrapati Shivaji Maharaj Vastu Sangrahalaya -- formerly the Prince of Wales Museum of Western India -- the event will move to Shanghai, New York, São Paulo, Barcelona and Ludwigshafen.

Led by local, interdisciplinary, internal and external teams from areas such as architecture, art, design, science, government, technology, and sustainability, each city stop in the Creator Space tour will explore a locally relevant topic. These will include sustainable consumption, to housing of the future, to intelligent solutions along the energy value chain.

“The 150-year history of BASF shows that chemistry is an enabler for new ideas and solutions. In our anniversary year more than ever, we are connecting people and ideas to make meaningful contributions to society in accordance with our corporate purpose: ‘We create chemistry for a sustainable future,’” said Sanjeev Gandhi, member of the Board of Executive Directors, BASF SE.

Access to clean water is one of the most pressing issues in the rapidly growing metropolis of Mumbai. Almost a fifth of the world’s population lives in India, but the country has access to only 4 percent of the world’s fresh water resources. Is it possible to improve access to safe affordable water through changes in technology, policy and behavior? Ideas about how to improve water accessibility, water quality, and policy and behavior will be developed in customer innovation workshops, jamming sessions with employees and the public.

At the Creator Space tour in Mumbai, more than 250 water experts, business professionals, NGOs, academia and interested citizens with different perspectives and expertise will discuss solutions to this question and other important challenges.

For additional information:

Creator Space™

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