pv

European PV industry launches Your Sun Your Energy campaign

The European Photovoltaic Industry Association (EPIA) and the European Photovoltaic Technology Platform from the European Commission, in cooperation with Solar Solidarity and the Belgian association for the promotion of renewable energies (APERe) have launched a new campaign called Your Sun Your Energy to raise awareness of the power of the sun.

Described as “a unique and exciting campaign on the benefits of solar photovoltaic electricity”, Your Sun Your Energy has just been launched to promote the advantages of solar photovoltaics (PV) and demonstrate what the virtually infinite power of the sun can offer. According to its promoters, “this wide-spanning campaign endeavours to illustrate how people can, through their daily activities, brighten their life thanks to photovoltaics”.

Inspired by the massive growth photovoltaic energy has experienced across Europe in the last two decades, this campaign hopes to help both current and future generations maximise the potential of this clean, carbon-free energy source. With objective information on how photovoltaic technology can harness the power of the sun, the aim is to actively promote the benefits of photovoltaics, educate those who are not familiar with its applications, as well as provide accurate and up-to-date materials on an on-going basis.

A central element of the campaign is a cutting edge website launched on 27 November 2010. The website acts as a one-stop-shop and online platform where users can find extensive information on how photovoltaic solar electricity can improve everyone's lives. A promotional video introducing the campaign is also available on Youtube.

A unique feature of the website is how its design automatically adapts according to the user's geographical location. In addition, the user can learn how photovoltaics can help to save money when added to homes, increase energy independence in business and be integrated everywhere in cities, all whilst helping the environment. In the near future, several exciting features will be developed with, amongst them, an online community where people can learn from each other by sharing information, photos and videos relating to photovoltaics.

“Your Sun Your Energy wants to reach out and inspire everyone to join the solar revolution and show how the sun can contribute to our everyday lives,” says its promoters.

For additional information:

Your Sun Your Energy

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