Two images of the PF0 prototype have been released in order to commemorate the strategic alignment of the two companies, enabling a glimpse of Automobili Pininfarina’s ‘PURA’ design philosophy for both its cars and brand. Car designer and coachbuilder Pininfarina is well known for designing many of the world’s most iconic cars, regarding the automotive exterior and interior design, the driving experience, the passenger experience, and engineering innovation as equally important. This design approach defines what Automobili Pininfarina calls its ‘PURA’ design vision for its own range of cars and branding.
“It is a pleasure and a privilege to partner with the world’s greatest car design house, Pininfarina SpA” said Michael Perschke, CEO, Automobili Pininfarina. “This agreement brings us together and marks the beginning of two exciting chapters in our very different histories. For Automobili Pininfarina, it will form the cornerstone of our ambition to become the world’s most admired luxury electric vehicle company. For Pininfarina SpA, it delivers Battista’s dream of seeing a range of beautiful and highly desirable Pininfarina-branded cars on the roads.”
Silvio Pietro Angori, CEO, Pininfarina SpA, added that the agreement will also allow the company to show its expertise in engineering and manufacturing of limited-series cars. Starting with the stunning PF0, Pininfarina SpA will develop a range of cars for Automobili Pininfarina that the company believes will stand side-by-side with classic Pininfarina cars in their beauty, purity and innovative technologies.
Starting with PF0 in 2020, ‘PURA’ will ensure that Automobili Pininfarina cars match design with performance derived from optimised aerodynamics, ground-breaking engineering solutions, and extreme electrical power.
As work continues in Cambiano on Automobili Pininfarina’s future range of cars, the Munich-based company has started presenting the PF0 prototype in Europe. The first potential European clients and the first luxury car retailers aiming to represent the brand in the region have met at a series of VIP events hosted by racing driver and new Automobili Pininfarina Development Driver Nick Heidfeld. Early feedback indicates strong demand for PF0 and significant interest in plans for future cars that will all be luxury, fully-electric and low-volume within their sectors.
The response to PF0 in North America has been overwhelming, according to Perschke, with nearly three-quarters of the allocation for that market now reserved by clients.
For additional information:
