electric/hybrid

Peugeot commits to electrifying entire product range over the next five years

David Peel, Managing Director of Peugeot UK, addressed a packed audience of over 750 dealership staff at the 2019 Peugeot National Dealer Conference at the NEC in Birmingham, looking forward as the brand embarks on an electric future this year.
Peugeot commits to electrifying entire product range over the next five years
Courtesy of Peugeot

Peel told Dealers to ‘be prepared’ for the energy transition as Peugeot commits to electrifying the entire product range over the next five years. Those attending the presentation were given a glimpse of the company’s electrified vehicles that will make their debut later this year. Over the past three years, the Peugeot dealer network has been resized, establishing a solid foundation from which to deliver success and ensuring the network becomes stronger.

Peugeot is about to embark on a far-reaching low emission vehicle strategy in readiness for a raft of new models. The e-Legend concept car unveiled in 2018 marked the start of the company’s transition towards electric vehicles and autonomous driving. The company’s message is that it will seek to deliver inspirational EV driving experiences while investors will be playing their part by installing new charging points at dealerships across the UK.

“Last year demonstrated that the foundations laid over the past two years have created a platform where Peugeot is now going from strength to strength in the current UK market” said David Peel. “The choice of new award winning models linked with strong residual values is proving to be more popular than ever. In addition, the extension of powertrain choices from our award winning and efficient new diesel and petrol engines to the next generation of electrified models this year, will give customers options they have never had before, providing a car for every customer’s need. The sales figures we have seen from the past year are a testament to the great job our united dealer network is doing, and we have full confidence in them taking on the changes set to come in 2019 with the enthusiasm and energy to drive the Peugeot brand forward even further.”

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