TDK Ventures invests in ammonia-to-energy hydrogen fuel cell company GenCell

TDK Corporation has announced that its subsidiary TDK Ventures Inc. has added hydrogen and ammonia fuel cell technology company GenCell to its growing investment portfolio.
TDK Ventures invests in ammonia-to-energy hydrogen fuel cell company GenCell
GenCell A5 off-grid power solution. Courtesy of GenCell

GenCell is the first investment in renewable energy by the TDK corporate venture capital (CVC) fund since its July 2019 launch. TDK Ventures Inc. was launched with a mission to invest in innovative startups that focus on digital and energy transformation and contribute to sustainability.

GenCell solutions will comprise a key component of the emerging hydrogen economy, poised to blossom in the next few years. GenCell’s emission-free alkaline fuel cells could truly power fully off-grid rural areas where electricity is not a commodity, contributing to TDK Ventures’ sustainability goals and investment thesis.

“TDK is a strong technology and business partner, with extensive expertise in roll-to-roll coating, manufacturing, and power electronic supply components” said Rami Reshef, CEO of GenCell. “We deliver the most advanced fuel cell solutions that significantly reduce our customers’ carbon footprint with unprecedented cost savings, efficiency, and performance. We currently operate in 18 countries and consistently look to partners to assist in the performance enhancement of our fuel cells and to increase our business footprint. TDK’s knowledge in process improvement, at-scale manufacturing and power supplies will help us deliver even higher-performance green products with lower total cost of ownership.”

Managing Director of TDK Ventures, Nicolas Sauvage, added that TDK Ventures specifically scouted for fuel cell companies in the backup storage and off-grid power market and found that very few address the obstacles barring access to hydrogen fuel and that a strategic partnership with GenCell makes addressing the hydrogen economy of the future possible. GenCell has invented a new fuel cell technology that uses ubiquitously-available ammonia as their fuel for the new system, which cracks ammonia into hydrogen and generates electricity.

GenCell was founded in 2011 with a vision to offer affordable, clean power for humanity, enabling businesses to “Say No to Diesel” and render diesel generators obsolete. Leveraging core competencies in catalysis and materials science, the company’s alkaline fuel cell technologies target long-duration backup telecom base stations, data centres, medical facilities, utilities as well as totally off-grid power. GenCell’s fuel cells are operational at extreme environments of -25°C to 95 percent relative humidity at 2,250 metre altitude, as well as tested and certified to operate during earthquakes.

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