Polestar teams up with artist Thijs Bierstaker on art installation to make people think about the climate

Electric performance car brand Polestar, and awareness artist Thijs Biersteker, have launched a new interactive installation called We Harvest Wind, encouraging people to think about the climate crisis, pollution and the transition to renewable energy – through art.
Polestar teams up with artist Thijs Bierstaker on art installation to make people think about the climate
Courtesy of Polestar

We Harvest Wind, which is being exhibited at Stedelijk Museum Amsterdam from 14 October to 3 November, has been designed by Biersteker, an awareness artist famed for his award-winning interactive installations about climate change, ocean plastic, pollution and nature. The art installation will enable visitors to control the wind using large fans. As the wind hits the sculpture, it generates energy which causes the installation to come to life. The aim of the installation is to educate consumers on the importance of renewable energy.

Polestar is on a mission to encourage transparency in the electric vehicle sector and beyond, believing this to be the only way to achieve a sustainable and emission-free future. The installation takes a complex topic and makes it more approachable by interpreting it through art.

The installation was inspired by the recent publication of Polestar’s LCA (Life Cycle Assessment) report. The report measures the lifetime CO2e impact of Polestar 2, taking into account everything from the extraction of raw materials to manufacturing and how the car is disposed of at the end of its life. The report shows that the lifetime impact of the all-electric car can be halved if the car is charged with renewable energy. However, renewable energy charging points are not yet widely available and most consumers are not aware of the issue.

“Harvesting the power of the wind is not just an energy revolution, but an obvious step in human evolution” said Thijs Biersteker, founder of Woven Studio. “We are the only species that uses wind to generate energy, and this is now more important than ever. At the installation, visitors are able to experience the power of wind by setting it in motion themselves, actively participating in the energy transition. The kind of electricity we choose for our homes, electric vehicles and electric bicycles really makes a difference. It's one of the few sustainable transitions that we can enforce as individuals.”

Thomas Ingenlath, CEO of Polestar, added that Biersteker’s installation is part of a larger awareness campaign that the company is running around green energy.

“He is a really interesting artist and it’s been great to witness how he turned our Life Cycle Assessment into a piece of art, and to now see it exhibited in the progressive and beautiful Stedelijk Museum” said Mr Ingenlath. “Charging green is such an important factor in unleashing the full potential of electric cars, on our journey to making them climate neutral.”

Stedelijk Museum is a catalyst for conversations about a sustainable and inclusive future. It provides a stage for artists who reflect society and experiment artistically with innovation and new solutions. Polestar and Stedelijk Museum have entered into a partnership for three years.

Stedelijk Museum has made its auditorium available for the installation. For three weeks, visitors can actively participate in the installation, made from some of the innovative sustainable materials that Polestar aims to use in its future vehicles. After 3 November, the installation will move to another location, to be announced in due course, to start new conversations about renewable energy and the power of change.

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