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SOLON adjusts its global growth strategy to changing market conditions

Saying that it is responding to changing market conditions, solar module maker SOLON is moving its global headquarters from Berlin to the United Arab Emirates.
SOLON adjusts its global growth strategy to changing market conditions

The company already manufacturers the majority of its modules in the UAE, giving it ready access to growing Asian and African markets.

In addition to moving its headquarters, the SOLON said it will also be shuttering its production and related facilities in Berlin Adlershof, affecting all 230 of the employees who work there.

"By joining forces with the UAE-based solar cell producer Microsol in 2012, SOLON was able to survive in the market and prove itself in a very competitive global landscape," the company said in a written statement. "In order to secure its prospects for international growth, the SOLON Group must continue to adapt its resources."

In the same statement, SOLON Managing Director Anjan Turlapati said while the German market continues to play a big role in the company's European strategy, "emerging markets in Asia and Africa are becoming increasingly important, particularly in the ground-mounted solar power plant segment."

In the future, the European and North African markets will be served by a single European distribution company, which will also have a presence in Germany.

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Tags: Africa , Europe , Solar , Germany
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